Source
Crucial Learning
Topics
Strengths Deployment Inventory, Sustainable Performance, Change
Year
2025
Unlocking High Performance: Holly Cook on the Science of Strengths
What does it take to lead at your best? North’s founder, Holly Cook, recently featured in Crucial Learning’s blog, diving into the power of Self-Determination Theory (SDT) and how it shapes high performance.
Beyond Motivation—The Key Drivers of Success
Holly shares that true high performance isn’t just about external rewards—it’s fueled by autonomy, competence, and connection. Leaders who embrace these principles create environments where people thrive.
Why Self-Awareness is a Game-Changer
Understanding what energizes you—and what drains you—is critical. Holly explains how leveraging strengths and aligning work with intrinsic motivation leads to sustained performance.
Building a Culture of High Performance
Great leadership isn’t about control; it’s about creating the right conditions. Holly highlights how fostering psychological safety and accountability sets the foundation for long-term success.
Want to dive deeper? Read the full article here.


