Crucial Learning (Article) – “Sustainable High Performance: Holly Cook’s Approach to the SDI (Strengths Deployment Inventory)”

Source
Crucial Learning

Topics
Strengths Deployment Inventory, Sustainable Performance, Change

Year
2025

Unlocking High Performance: Holly Cook on the Science of Strengths

What does it take to lead at your best? North’s founder, Holly Cook, recently featured in Crucial Learning’s blog, diving into the power of Self-Determination Theory (SDT) and how it shapes high performance.

Beyond Motivation—The Key Drivers of Success

Holly shares that true high performance isn’t just about external rewards—it’s fueled by autonomy, competence, and connection. Leaders who embrace these principles create environments where people thrive.

Why Self-Awareness is a Game-Changer

Understanding what energizes you—and what drains you—is critical. Holly explains how leveraging strengths and aligning work with intrinsic motivation leads to sustained performance.

Building a Culture of High Performance

Great leadership isn’t about control; it’s about creating the right conditions. Holly highlights how fostering psychological safety and accountability sets the foundation for long-term success.

Want to dive deeper? Read the full article here.

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